Make sure your theme is mobile-friendly

 After making sure that your site is fast, make sure your website, or your theme, is mobile-friendly. Making your website mobile-friendly starts with ensuring the links are not too close together and buttons are easily clickable. Your font should be consistent and not too small, and your images are not too big, both in file size and dimensions.

We’d like to highlight two specific mobile theme optimizations below.

6.1.1. Use a responsive design

In 2022, having a responsive design is a no-brainer. Responsive design means that the design of your website adapts to the screen size your visitor is using. You can do this by using specific CSS media queries. You have to address particular ranges of screen widths and plan for those. Most WordPress themes are now responsive.

Depending on the part of the world you are targeting, no, how fast their mobile internet is, you might want to change a couple of things. Think about how you use images on your site. Are you using any text enhancements or font variations that might hinder the excellent performance of the mobile website? Responsive design helps you build a more focused website. That brings us to the second optimization.

6.1.2. Prioritize what’s important to mobile users

Take a step back and look at your website: what do your users want to do here? Define the four to six main tasks your user performs on your website and focus on these. Maybe even give the most crucial task a big fat call-to-action button.

Here’s an example: If you have a local business, the two main tasks might be calling you or finding the directions to your business. That means you could add these as a unique mobile menu, for instance, some visible all the time. Focus on your visitor’s main tasks and make their life as easy as possible. How to find these top tasks? Ask your visitors! Also, check Google Analytics for the most visited pages on your mobile website. More about Analytics further down this article.

7. Analyze and improve your performance

A good SEO campaign relies not only on implementing changes but also on measuring the impact of those changes, seeing what works, and doing more of that. Google has developed two unique tools to analyze your website’s results and identify new opportunities that you could focus on in the future.

The first one for analyzing results is Google Analytics. Adding Google Analytics to your website ensures all user data will be stored in your account. You can, for instance, check how many visits your pages get, how many of your visitors convert, how many visitors immediately leave your website after landing on a specific page, and much more. Within Google Analytics, you can see how visitors behave on your website. Here’s how to track your SEO with Google Analytics.

The second tool analyzes how your website performs and how visitors find you in the search engine. That tool is Google Search Console. Exporting and sorting through your search queries and impression data makes it easy to identify opportunities where you could focus on improving clickthrough rates, content, and/or rankings.